Sunday, 17 June 2012

Kronenbourg 1664 L'Aperitif Fashion :: French art of pleasure ::

~June 13, 2012~ Wednesday


Kronenbourg 1664 is the NO.1 premium French beer sold around the world with 350 years of brewing heritage. Being the champagne of beers all over the world, Kronenbourg 1664 has its very own culture, combining two synonymously French ways of life; Aperitif, a pre-dinner culture and fashion. The brand is continuing its support for local fashion scene with L'Aperitif Fashion.
 Glamorous and distinct!

#2 -  Everyone found a perfect excuse dressed up and be seen drinking a Kronenbourg 1664 in a glamorous setting in the Rootz Club @ Lot 10, Kuala Lumpur while at the same instant created the perfect platform to support the local fashion industry in Malaysia.

Photo credit to KronenbourgMY.
#3 -  Prof Dato Jimmy Choo OBE was there with other familiar faces in local fashion scene, which were Amber Chia, Andrea Fonseka, Gillian Hung and Keith Kee to be judges at each designer night where the grand finale winner will enjoy a mentorship session with Jimmy Choo OBE in London.

Photo credit to KronenbourgMY.
#4 - Media and guests arrival. MHB.

#5 - Opening speech by Soren Ravn, the Managing Director of Carlsberg Brewery Malaysia Berhad.

#6 - The ambience in The Rootz Club @ Lot 10 has a modern eclectic twist. Rootz boasts a very distinctively designed high ceiling, numerous Russian-themed wallpaper of Tsars pasted onto walls.
The surroundings are just sho beautiful.

The fashion show on that night was courtesy of ...
Herane Zera Collection & Endy Law Collection



#10 - Kronenbourg 1664 Inspired Collection by Herane Zera and Endy Law.

#11 - Glamorous, isn't it? :D


#13 - Josiah Mizukami and Andrea Fonseka (Miss Malaysia Universe 2004)

A sip of French pleasure...

 #14 - Kronenbourg 1664
Kronenbourg 1664 Blanc- It's a premium wheat beer, which uses an old Belgian Wit beer recipe and joins of citrus to give it a fresh fruity flavor.  Indeed a modern fruity and refreshing beer.

 #15 - Aperitif bites.

Picture credit to Tim Chew.

#16 With Kristian, the brewer for Carlsberg Malaysia.

#17 - Don Chan, Me and Samantha.

Picture credit to Tim Chew.
#18 - With the gorgeous women, Chammaine, Isabella and Samantha.

Picture credit to Tim Chew.
 #19 - With Carmen, her striking red hair with dip-dyed, Aria (the little mermaid). :D


I had a splendid time. Really! Got to met a lot of fabulous friends and bloggers. The party, the drinks, the fashion show were awesome.

Do check out Kronenbourg 1664's Facebook page for more information on L'Aperitif Fashion! (:

xo Shirnie


Stella Matilda said...

awesome partttyy!!!

Shirnie Yip said...

Yeah, it was! Nice meeting you there, Stella. :D